The connected operating layer for horse ownership, care, trust and transactions.
The equestrian market is commercially significant, but the infrastructure around the horse remains disconnected. Ownership, care, training, treatment, approvals, invoicing, provenance and commercial activity sit across separate people, systems and channels.
This is not another management tool. It is the missing operating layer for a category that still runs without a shared system of record.
The British equestrian sector has already shown demand for digital tools. But those products solve isolated parts of the ecosystem. This is a question of which platform becomes the system of record.
Digital demand exists. The missing layer is connected infrastructure.
Equoise starts with the horse because this is where pain, data and recurring usage are highest.
Horse management is the entry point. Trusted equestrian infrastructure is the business.
One connected record. One source of truth. Every role that touches the horse reading from and contributing to the same layer.
Horses are not static assets. They require ongoing management, communication, treatment, training, approvals and visibility.
Workflow creates the habit. The habit creates the data asset.
Initial pricing is structured around horse count and recurring operational use. Owner and rider plans drive B2C adoption. Yard plans drive deeper B2B ARPU and retention.
Recurring revenue at entry. ARPU expands as trust and data compound.
Equoise expands in layers. Each one is earned by the data and trust accumulated in the layer beneath it.
One platform. Multiple layers of value. Each earned by the one beneath it.
Want the full investment case?
Equoise compounds in five steps. Each phase adds depth and commercial value. Non-subscription revenue grows from near-zero to approximately 16% of total revenue by month 36.
The rollout follows how the category actually works. Each stage earns the right to the next by proving value in real operating conditions.
The first 500 subscribers are acquired through live workflow adoption, founder-led distribution, yard networks, events and referrals. Not blind paid acquisition.
The purpose of this pre-seed round is not to prove every future layer at once. It is to prove the workflow wedge, show recurring usage and establish the early data foundation.
This round turns Equoise from a strong thesis into a proven operating system.
We are not building another equestrian app. We are building the trusted data and operating layer the category is still missing.
Prove workflow-market fit, establish unit economics and create the evidence base for a £1M seed round at Month 18.
The full investor deck is available to qualified investors. Tell us a little about your background and we will follow up where appropriate.
Or contact Jake directly: jake@equoise.com · 44 (0) 7515 545572