This Privacy Policy explains how Equoise collects, uses and protects personal information when you visit our website, join the waitlist or interact with Equoise.
Equoise is building a connected platform for horse ownership, care and communication. At this stage, we collect limited information so we can manage early access, understand user needs and communicate with people who have chosen to hear from us.
1. Who we are
Equoise is responsible for the personal information collected through this website.
If you have any questions about this Privacy Policy or how your information is used, you can contact us at:
2. What information we collect
When you join the Equoise waitlist, we may collect:
Your email address
Your first name, if provided
Your role, such as owner, rider, yard, professional or other
Information about your horse or equestrian setup, if provided
Your selected discipline, if provided
Your biggest current challenges, if provided
Your interest in beta testing, if provided
Whether you are happy for us to contact you for feedback
Technical and marketing information, such as referral source or UTM campaign data, where available
We may also collect basic website usage information through analytics tools to understand how people use the site and improve the experience.
3. How we use your information
We use your information to:
Add you to the Equoise waitlist
Send you updates about Equoise and early access
Understand which types of users are interested in the product
Improve the product based on real user needs
Invite selected users to beta testing
Respond to questions or feedback
Understand where interest in Equoise is coming from
Maintain and improve the website
We do not sell your personal information.
4. Our lawful basis for using your information
Where you join the waitlist, we rely on your consent to send you updates about Equoise.
Where we use information to understand product interest, improve the website or manage early access, we may rely on legitimate interests, provided those interests do not override your rights and freedoms.
You can withdraw consent at any time by unsubscribing from our emails or contacting us.
5. Who we share your information with
We may share limited personal information with trusted service providers who help us operate the website, manage email communications, analyse website performance or run the waitlist.
These may include:
Shopify, which hosts the website
Klaviyo, which manages waitlist and email communications
Google Analytics or similar analytics tools, where used
Other technical providers required to operate the website or manage early access
We only share information where necessary and expect our providers to protect it appropriately.
6. International transfers
Some of our service providers may process information outside the United Kingdom. Where this happens, we rely on appropriate safeguards or transfer mechanisms required under applicable data protection law.
7. How long we keep your information
We keep waitlist information for as long as necessary to manage early access, communicate with users and develop Equoise.
If you unsubscribe from emails or ask us to delete your information, we will remove or suppress your details where required, unless we need to retain limited information for legal, security or administrative reasons.
8. Your rights
Depending on the circumstances, you may have the right to:
Access the personal information we hold about you
Ask us to correct inaccurate information
Ask us to delete your information
Ask us to restrict how we use your information
Object to certain uses of your information
Withdraw consent where we rely on consent
Request a copy of your information in a portable format
To exercise your rights, contact us at:
9. Email communications
If you join the waitlist, we may send you updates about Equoise, early access, product development and beta opportunities.
You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us.
10. Cookies and analytics
Our website may use cookies and similar technologies to support site functionality, understand website performance and improve the user experience.
Where required, we will ask for your consent before using non-essential cookies.
11. Complaints
If you are unhappy with how we use your personal information, please contact us first so we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator.
12. Updates to this Privacy Policy
We may update this Privacy Policy from time to time as Equoise develops. The latest version will always be available on this page.